Just wondering if anyone had heard of/read about BPG images?

I read an interesting article here:
http://www.forbes.com/sites/paulmonckton/2014/12/15/new-bpg-picture-format/

Is there anything that individuals can do to help implement the BPG as a standard? Are we too small to effect change?

I think BPG image is one of the image formats as that of JPEG image format. But it is not released at all.